Yes luminescent thongs are the latest thing. Beau Carpenter, Chris Harris, and Marcus Brocato of Houston, Texas have founded the GloThong company. Their website says: “GloThong provides top-notch luminescent or “glowing” swimsuits, thongs and bras to individual customers, retailers, and distributors through our online store. Additionally, we provide the battery and Electro Luminescent Wire to other manufacturers to incorporate into their product line!”
The men’s thong seems to be a recent addition to the line. The picture doesn’t seem all that glowy, but there are other shots on their website. The blurb for the men’s one says: “An Electro Luminescent Thong with a lightweight water-resistant rechargeable battery. The charge lasts ~1-1/2 hours and a detachable plug is included for recharging. Luminescent colors of choice are green, blue, yellow and pink. Fabric colors are lime black, green, turquoise, royal blue, lipstick red, canary yellow, pure white and hot pink.”
No accounting for taste!