If you haven’t already heard you certainly will. C-in2 is a new line of underwear and swimwear that are going to give Calvin Klein and 2(x)ist a run for their money. Just google then to see what kinda of coverage they’re getting already.
It’s no wonder, with one of the creatives of 2(x)ist behind them, they know how to cause a curfuffle. With racy advertising and controversial launch parties. Fleshbot even likens them to a Falcon video, and I agree! Don’t get me wrong, I’m not complaining.
Already these online retailers are carrying the line, and i’m sure they’re going to hit major department stores soon enough (if not already!)
BizBash has great coverage on their big New York launch party. Can’t understand why no one invited me!!